To enter the U.S. market, Bloom Cycle rebranded as BeBloom, targeting women 15–35 seeking relief from menstrual symptoms. We created bold, vibrant packaging with playful typography and dynamic photography to reflect their lifestyle. The design clearly communicated key benefits—mood support, pain relief, and energy—while highlighting ingredients like chamomile, fennel, and ginger. Usability testing validated clarity, appeal, and effectiveness.