I’m the son of two immigrant parents who moved us from the Philippines to Detroit in the early ‘90s—an experience that gave me my ambition and a drive to create something meaningful.
I believe brands should be expressive, human, and never boring. I like to think of creativity as something that’s part of me, not just something I do. I’m led by curiosity and inspired by work that challenges conventions and adds something new to the conversation—whether through storytelling, strategic design, or experimentation with generative AI.
For over 12 years, I’ve worked as an Art Director, Creative Director, and designer—both in-house and independently—collaborating with agencies, brand leaders, and founders across fashion, beauty, and consumer goods. My focus is building brand identities, packaging systems, and narratives that are emotionally intelligent, culturally attuned, and built to resonate.
catolico.work@gmail.com
I believe brands should be expressive, human, and never boring. I like to think of creativity as something that’s part of me, not just something I do. I’m led by curiosity and inspired by work that challenges conventions and adds something new to the conversation—whether through storytelling, strategic design, or experimentation with generative AI.
For over 12 years, I’ve worked as an Art Director, Creative Director, and designer—both in-house and independently—collaborating with agencies, brand leaders, and founders across fashion, beauty, and consumer goods. My focus is building brand identities, packaging systems, and narratives that are emotionally intelligent, culturally attuned, and built to resonate.
catolico.work@gmail.com
Nike
Smashbox Cosmetics
Joe’s Jeans
Stüssy
Curry Brand
Garrett Leight California Optical
Paige Denim
Vayder
MOCAD
Broad Stage
UCLA Lab School
Otis College of Art and Design
J Brand
Ortega Beauty
CONNECT