Vayder is a menswear brand that draws inspiration from music, art, design, and sports—brought to life with luxury materials and world-class craftsmanship. We determined that in order to cut through the visual noise of meanswear, the brand needed a bold identity that didn’t compromise the brand’s inherant refinement.
We created a bold yet refined visual language by pairing strong, confident typography with a highly saturated, Chicago Bulls-inspired red as the brand’s primary color. The system is designed for maximum versatility, ensuring the branding remains impactful across garments, woven labels, print materials, and digital touch-points.
SCOPE & SERVICES
On-Set Art Creative Direction, Brand Strategy, Graphic Design, Art Direction, End-to-End Photography & Video Production, Positioning, Visual Identity, Verbal Identity, Material Sourcing