Smashbox — Alen Catolico

PROJECT DESCRIPTION
Born from the legendary Los Angeles photo studio, Smashbox is a cosmetics brand with deep roots in photography, establishing its credibility and distinct point of view in the beauty industry. The brand’s visual language, from product design to packaging and campaign imagery, draws inspiration from the culture of photography. This foundation informs not only the aesthetic but also the brand’s voice, creating a connection between high performance beauty and the professional photography studio.

SCOPE & SERVICES
Packaging Design, Design Direction, On-set Art Direction

Inspired by the ergonomics and finesse of calligraphy pens, I designed the Always On Liquid Eyeliner component to embody the feeling of precision and control. I collaborated closely with our industrial designer to refine the form and bring this concept to life.

Selected Works—

catolico.work@gmail.com

Next Project

Vayder Brand Identity

Ortega Beauty Brand Creative & Packaging

Joe’s Jeans Brand Creative

Smashbox Packaging Redesign

3Bird Brand Identity

Hot Pockets Brand Redesign

Stüssy Biannual Publication

Lean Cuisine Brand Redesign

Coffee Mate Brand Refresh

Nestle Websites