Ortega was founded by celebrity makeup artist Etienne Ortega, who draws inspiration from his Jalisco roots. The brand’s blue palette—inspired by Jalisco’s blue agave—evokes a sense of natural luxury. This monochromatic palette of muted blues, elevated by reflective finishes and subtle transparencies, creates a refined, utilitarian aesthetic.
The packaging was crafted to embody the brand's high-end yet approachable ethos, resulting in a cohesive identity that stood out online and effectively told the brand's story.
SCOPE & SERVICESArt Direction, Design
CREDITS
Founder, Brand Vision: Etienne Ortega | Creative Direction: Nydia Cisneros | Art Direction & Design: Alen Catolico
Founder, Brand Vision: Etienne Ortega | Creative Direction: Nydia Cisneros | Art Direction & Design: Alen Catolico