Inspired by the world of sticker culture, we led a complete brand refresh and packaging redesign for Hot Pockets, transforming its visual identity and tone of voice. The new look embraces a more energized, playful vibe, engaging with both the head of household and the end user through clever, relatable language.
The packaging redesign reflects this shift, blending bold graphics and vibrant colors to capture attention on the shelf while reinforcing the brand’s fun, approachable personality. This revitalized approach strengthens Hot Pockets’ position in the market, appealing to a broader, more engaged audience.
SCOPE & SERVICES
On-Set Art Direction, End-to-End Photoshoot Concept & Production, Design Direction