PROJECT DESCRIPTION
Founded by three outdoor enthusiasts, 3BIRD blends technical gear with everyday comfort. The identity embodies their roots, passions, and the spirit of adventure. Drawing on the metaphor of the Kingfisher, we symbolized freedom, discovery, and the untamed outdoors. The color palette, inspired by Wyoming’s rivers and lakes, evokes a sense of exploration while grounding the brand in its origins.
The logo incorporates a distinctive hooked “R,” a typographic gesture that enhances brand recognition and adds a unique layer to the visual language. We developed packaging and trims that reflect the brand’s rugged yet refined ethos, ensuring consistency across touchpoints. A comprehensive brand guide, developed through in-depth workshops, defines personality, tone, and visual language—creating a cohesive experience where frontier spirit meets modern functionality.
SCOPE & SERVICES Creative Direction, Brand Strategy, Positioning, Visual Identity, Verbal Identity, Graphic Design, Illustration
Founded by three outdoor enthusiasts, 3BIRD blends technical gear with everyday comfort. The identity embodies their roots, passions, and the spirit of adventure. Drawing on the metaphor of the Kingfisher, we symbolized freedom, discovery, and the untamed outdoors. The color palette, inspired by Wyoming’s rivers and lakes, evokes a sense of exploration while grounding the brand in its origins.
The logo incorporates a distinctive hooked “R,” a typographic gesture that enhances brand recognition and adds a unique layer to the visual language. We developed packaging and trims that reflect the brand’s rugged yet refined ethos, ensuring consistency across touchpoints. A comprehensive brand guide, developed through in-depth workshops, defines personality, tone, and visual language—creating a cohesive experience where frontier spirit meets modern functionality.
SCOPE & SERVICES Creative Direction, Brand Strategy, Positioning, Visual Identity, Verbal Identity, Graphic Design, Illustration
CREDITS
Founder, Brand Vision: Noah Robertson | Creative Direction: Alen Catolico | Art Direction: Ned Hutchinson | Photography & Retouching: Keith Cozzens
Founder, Brand Vision: Noah Robertson | Creative Direction: Alen Catolico | Art Direction: Ned Hutchinson | Photography & Retouching: Keith Cozzens