VAYDER
Menswear Bold & Refined Vayder is a menswear brand that draws inspiration from music, art, design, and sports—brought to life with luxury materials and world-class craftsmanship. We determined that in order to cut through the visual noise of menswear, the brand needed a bold identity that didn’t compromise the brand’s inherent refinement.

We created a bold yet refined visual language by pairing strong, confident typography with a highly saturated, Chicago Bulls-inspired red as the brand’s primary color. The system is designed for maximum versatility, ensuring the branding remains impactful across garments, woven labels, print materials, and digital touchpoints.

SECTOR Menswear, Fashion

SCOPE & SERVICES

Creative Direction, Brand Strategy, Graphic Design, Art Direction, End-toEnd Photography & Video Concept & Production, Positioning, Visual Identity, Verbal Identity, Material Sourcing  














Credits—
Founder & Brand Vision: Jon Gellar | Creative Direction:  Alen Catolico | Art Direction: Adam McCowan | Photography: Michael Muller

In

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