Nestlé USA
From Concept to Visual Impact
From Concept to Visual Impact
These images were created for various Nestlé USA brands and used across packaging, digital ads, e-commerce, and social media. As Art Director, I led the entire photoshoot process, from concept to completion, ensuring alignment with each brand’s identity and marketing goals.
I developed creative concepts, directed shoots, and oversaw production details, including set design, styling, lighting, and composition. Collaborating with photographers, stylists, and cross-functional teams, I ensured high-quality visuals that resonated with consumers. This lead to a cohesive visual language that strengthened brand presence, boosted engagement, and reinforced Nestlé’s market position.
SECTORReady-to-Eat Meals, Food & Beverage, Consumer Packaged Goods
SCOPE & SERVICES
On-Set Art Direction, End-to-End Photoshoot Management from Concept to Production
I developed creative concepts, directed shoots, and oversaw production details, including set design, styling, lighting, and composition. Collaborating with photographers, stylists, and cross-functional teams, I ensured high-quality visuals that resonated with consumers. This lead to a cohesive visual language that strengthened brand presence, boosted engagement, and reinforced Nestlé’s market position.
SECTORReady-to-Eat Meals, Food & Beverage, Consumer Packaged Goods
SCOPE & SERVICES
On-Set Art Direction, End-to-End Photoshoot Management from Concept to Production
Credits—
Creative Direction: Aimee Sealfon, Tom Davie, Cherith Victorino | Art Direction: Alen Catolico | Photography: Brian Wright, Patrick Tregenza, Burkle Hagen, Mike Whepplo
Creative Direction: Aimee Sealfon, Tom Davie, Cherith Victorino | Art Direction: Alen Catolico | Photography: Brian Wright, Patrick Tregenza, Burkle Hagen, Mike Whepplo