PROJECT DESCRIPTION
A European brand, Bloom Cycle, sought to enter the U.S. market and wanted to rebrand their product to better appeal to American consumers. We adapted the Bloom Cycle product for the U.S. market, rebranding it as BeBloom, with a focus on creating a vibrant, informative design for young women aged 15-35 who experience premenstrual and menstrual symptoms.
We used a bold color palette, playful typography and bright, dynamic photography to reflect the lifestyle of our consumer and benefits of the product. The design architecture was carefully crafted to clearly highlight key benefits—mood support, pain relief, and energy restoration—while showcasing botanical ingredients like chamomile, fennel, and ginger. Usability testing ensured the packaging clearly conveyed the product’s purpose, benefits, and ingredient claims, while also evaluating consumer preferences for color and overall appeal.
SCOPE & SERVICESArt Direction, Packaging Design, Web Design, Vendor Management
A European brand, Bloom Cycle, sought to enter the U.S. market and wanted to rebrand their product to better appeal to American consumers. We adapted the Bloom Cycle product for the U.S. market, rebranding it as BeBloom, with a focus on creating a vibrant, informative design for young women aged 15-35 who experience premenstrual and menstrual symptoms.
We used a bold color palette, playful typography and bright, dynamic photography to reflect the lifestyle of our consumer and benefits of the product. The design architecture was carefully crafted to clearly highlight key benefits—mood support, pain relief, and energy restoration—while showcasing botanical ingredients like chamomile, fennel, and ginger. Usability testing ensured the packaging clearly conveyed the product’s purpose, benefits, and ingredient claims, while also evaluating consumer preferences for color and overall appeal.
SCOPE & SERVICESArt Direction, Packaging Design, Web Design, Vendor Management
CREDITS
Creative Direction: Joey Mann | Art Direction & Design: Alen Catolico | Logo Design: Greg Lindy | Photography & Retouching: Mike Whepplo
Creative Direction: Joey Mann | Art Direction & Design: Alen Catolico | Logo Design: Greg Lindy | Photography & Retouching: Mike Whepplo